Kvantum brings the most sophisticated math packaged in the best technology solution & supported by awesome story telling.
Measure the effectiveness of a channels & media tactics during the campaign? Within 4-8 weeks of the campaign start date, start measuring performance to optimize and course correct during the campaign.
Analyze the campaigns for specific hypothesis based on past 2+ years of data. Usually this would cover topics that traditional MMO (Media Mix Optimization) would not cover.
Test, learn and adapt to emerging media platforms, ad partners and new markets while the campaign is in-flight through a rapid measurement, iteration and feedback cycle.
Analyze digital & non-digital channels at tactical level (publisher, keywords, referrers, FB post/comment, daypart, themes, creatives, etc.) to optimize marketing performance at a product, sub-product & retailer specific level.
Integrate intelligence from voice of consumers into overall marketing measurement to create relevant messages, campaigns and overall strategy to improve engagement & brand favorability.
Know which channels constitute the purchase path specific to a particular consumer segment or a consumer depending on the demand of business.
Based on the customer life time value, optimize the promotions to a particular consumer segment or a consumer depending on the demand of business.
All of the existing products/solutions in the market simply rely on media metrics, click stream and sales data to develop marketing mix or attribution models. All these models are unable to monitor and respond to dynamic voice of consumer.
All our models and media optimization recommendations incorporate ongoing voice of consumer trends derived from the client’s & its competitor’s social media presence to enable a real time feedback and planning of media spend.
Most of the marketing performance measurement market claims convergence of top-down marketing mix & bottom-up attribution to achieve a uniform set of numbers that reflect marketing performance.
However, developing optimized spend plans and then executing these with always-on feedback is still disconnected. Our tools & methodology is the first in the industry which leverages a universal, combined model for top-down & bottom-up attribution, as well as optimization & campaign decision support.
Through our data management and machine learning based marketing performance analytics platform we scale to our client’s needs rapidly. We routinely deploy and support multi-brand clients across North America, APAC & Latin America to establish a universal, always on capability to measure marketing performance.
Econometric modeling is not used to full potential today and is also not priced well. We truly exploits the econometric modeling with machine learning to make it cost-effective.
We provide on premise appliance or a cloud based solution based on client’s need. We can also deploy the solution on AWS, Google Cloud Platform, or any other client specific environment. We supported product through marketing science & analytics consulting teams.
Kvantum enables incremental additions of data sources in ad-hoc manner. Kvantum can incorporate heuristics (old marketing mix reports etc.) to initiate the models.
We beat most industry benchmarks in predictive accuracy on statistical fit criteria. We can measure the incremental effect within 2 weeks of after initial spend (with 95% confidence)
We perform specific a/b test in modeling methodology to verify certain elements of the model and share the modeling approach & variables with the client (if needed)
We are your full-service partner and trusted advisor. Through the Kvantum Marketing Performance Analytics platform we enable our clients (analytics, marketing & finance) solve the hard problems of measuring the marketing to reveal true ROI that drives growth. At Kvantum, we don’t just drop off software and leave, rather we support you throughout the journey to ensure your success.
The Kvantum team has consulting in its DNA— We’ve worked with progressive marketers and seasoned analytics professionals from leading brands around the world. And it would be our pleasure to work with you, too.